Mahindra Group Chairman Anand Mahindra has responded to a critical tweet targeting the company’s car design, service quality and reliability, even comparing it with competitors like Hyundai. This comes after Mahindra launched its new electric vehicle range, the BE6e and XEV 9e.
The scathing .I don’t know if your design team or you yourself have such bad taste. But literally your cars are for people who want a mountain sized car in 2019 and have no idea about reliability and quality. .
The user said that Mahindra’s cars lack aesthetic appeal and reliability, describing some of the designs as “Cow dung (Dung) a little.”
“So far there has been only disappointment,” the post concluded.
Rather than dismiss or ignore the comment, Anand Mahindra responded with a screenshot of the now-deleted post, acknowledging that the company still has a long way to go, but reminding the critic to consider that How far Mahindra has come since the 1990s when experts advised the company to “exit the car business.”
He replied, “When I joined the company in 1991, the economy had just opened up.” “A global consulting firm strongly advised us to exit the car business because in their view we had no chance of competing with foreign brands entering it. Three decades later, we are still around and competing fiercely.”
Addressing the user directly, he said the company has used all the “skepticism, skepticism and even rudeness in your posts” to whet our appetite to succeed.
He also acknowledged that “there is no room for complacency” and committed to continuous improvement. He concluded by thanking the critic for “filling our bellies with fire”.
You are right, Sushant.
We have a long way to go.
But please consider how far we’ve come.
When I joined the company in 1991, the economy had just opened up.
A global consulting firm strongly advised us to get out of the car business because in their view we had no chance… pic.twitter.com/xinxlBcGuV
-Anand Mahindra (@AnandMahindra) 1 December 2024
The critic later replied, “Oh my God, this is so cute. I’m glad you took the criticism constructively. After the call from your team I had to delete the tweet because I felt they were unhappy with the harsh words.
Oh my god, this is so sweet.
I’m glad you took the criticism constructively, I had to delete the tweet after the call from your team because I felt they were unhappy with the harsh words.-Sushant Mehta (@SkyBarrister) 1 December 2024
He also admitted that his words were “wrong”.
Mahindra launches XEV 9e electric SUV in India, with prices starting at Rs 21.90 lakh (ex-showroom price). The electric SUV, based on Mahindra’s INGLO platform, will be available for delivery in February 2025.