Clean beauty The movement has increased considerably in the last ten years and 2025 is undoubtedly going to be a historic year for biological. SkincareBrands are more focused sustainabilityMoral sourcing and scientifically proven natural ingredients As customers are more conscious and demand more transparency.
However, misunderstandings around materials, safety, effectiveness and overall skincare are transmitted between organic skincare products, causing unnecessary nervousness due to such misinformation. [Also read: Return of Ayurvedic powerhouses: Kumkumadi to saffron and waterless products, here’s what’s trending in clean beauty]
Debanking Myth: Natural vs Synthetic Material
In an interview with HT lifestyle, Dr. Kriti Lohia, founder, CEO and consultant dermatologist were re -defined by cocoon, shared, “people often fail to feel that ‘natural is not always equal to’ better ‘. The product but they take allergies or bottle for sensitive skin.”
He said, “On the other hand, some synthetics such as salicylic acids and peptides are often much more stable and effective than natural people. You will be surprised to know that salicylic acid, a famous compound, is extracted from a willow tree bark.
In 2025, the aesthetics industry is embracing clean beauty that balances between nature and science. Dr. Kriti Lohia revealed, “Most of the clean-beauty brands are focused on bio -inated ingredients, mimicking natural compounds, reducing the need for improving the stability, efficacy and safety of the product.
He said, “Brands need to reveal the whole truth about their claims and that is why it makes it so special. The information relay must have a solid logic-based structure and provide accurate data analysis and scope of study that are suitable for the subject in question.”
Stability and moral sourcing
With increasing climate change concerns, stability is not a trend, but a requirement. Dr. Kriti Lohia said, “Say what you will say about Millennials and Jean Z, but they are trailblazers in this movement. In 2025, natural first brands are focused on eco-joy packaging, refillable product bottles and biodegradable materials and packaging.”
Dr. According to Kriti Lohia, there are also brands that focus on the concept of apology beauty, where the by-products of the food industry can be rebuilt in skincare ingredients. He said, “Consumers are catching companies responsible for moral sourcing, ensuring that natural resources are cut responsibly without damaging biodiversity. Just look at the brand’s discrepancy, by Priyanka Chopra who shows it beautifully!”
What’s next for organic skincare?
Dr. Kriti Lohia replied, “Future evidence-based sciences and data-backed yogas are contained that merge nature with scientific progress and innovations. We encourage people to look beyond the marketing agenda and claim to focus on the component efficacy, ensuring that they use trendy products, just that they use trendy products.
The expert concluded, “As 2025, clean beauty is exceeding craze – it is a conscious, scientific supported movement towards making aesthetics a lifestyle. The key is also an informed option, which balances nature with healthy skin and science for a healthy earth.”
Note the readers: This article is only for informative purposes and is not an option for professional medical advice. Always consult your doctor with any question about a medical condition.