April 15, 2025 10:03 AM IST
In the latest sunscreen quarrel, Lakme defended his SPF 50 claims against the allegations of misleading marketing of Derma Company.
You may have seen wars between designers, models, actors and even brands, but now the beauty industry can see its first sunscreen spat. On 14 April, Ghazal alaghMamaearth, Derma Co. And co-founder of beauty brands like Aqualogica Derma CO. And shared a picture of the billboard characterized by Lakmé’s SPF 50 Sunscreen. The product that started as a product campaign quickly turned into a fight, in which fashion pages such as diet Sabya used to call it ‘Sunscreen Kalesh’.
What did Ghazal Alagh Post do?
In Ghazal’s post, Derma Company’s Billboard said, ‘Hey Lakme, congratulations on testing SPF 50 in-in-world. Welcome to Derma Company Standard ‘. In response to this LakhéBillboard – also depicted in the photo – which targeted other beauty brands to claim SPF 50 and SPF 20 security.
Sharing the picture, Ghazal said that good competition is always very good for any market because it prevents brands from being sleepy and brings more innovation to consumers. Accused Heritage brand While copying his products, he said, “Indian FMCG lacks strong competition for a very long time, causing traditional veterans to be decent. We are proud to challenge these criteria and wake up the industry … It is interesting to see traditional brands (and flattery), even to the packaging to look at the products.”
Read his complete post here:
How did Lakme reply?
Soon, Lakme issued a statement in ‘Public Interest’ claiming that some brands that are currently on online bestseller lists are claiming ‘in-in-in-in-in-in-in-in-in-test’ but their in-market sunscreen product samples provide SPF 20 against SPF 50 claims.
He said that Lakmé has been done for the last 10 years in -Vivo test (iso -valid test method) since his sunscreen – 2015 – ‘and has been done to hold high standards of test and take up high standards of taking SPF 50 in our products.’
“For Lakmé, it is not about competition or social media marketing. As a brand that stands for scientific excellence and quality for more than 70 years, it is a matter of commercial morality where consumer should take predicts and security. Lakmé should continue the highest standards of SPF test to educate consumers.”