The collaboration will focus on enhancing the visibility of Bintan Island by highlighting its diverse offerings, from culinary delights to high-quality services and hospitality, making it an enticing destination for Indian travellers. The marketing campaign will target major Indian cities and emphasize Bintan’s complementary position to Singapore as part of a dual-destination strategy. Indian tourists will be encouraged to experience both destinations, with Bintan Island easily accessible via a convenient 60-minute ferry ride from Singapore.